Author: ZOE FRAADE-BLANAR
Title: Superfandom
Description: Profile Books. Paperback. Pp: 288. An essential guide to the fan-fueled future, Superfandom explores the explosion of modern fandom and its transformative impact on culture and business. In chapters centered on case studies of the world's most-admired brands, experts Zoe Fraade-Blanar and Aaron Glazer delve into the sociology and psychology of fan culture, and how it can change the way business works. ISBN: 9781781255339. Cond./Kwaliteit: Goed.
Keywords: 9781781255339
See more books from our catalog: Management & Economie
Title: Superfandom
Description: Profile Books. Paperback. Pp: 288. An essential guide to the fan-fueled future, Superfandom explores the explosion of modern fandom and its transformative impact on culture and business. In chapters centered on case studies of the world's most-admired brands, experts Zoe Fraade-Blanar and Aaron Glazer delve into the sociology and psychology of fan culture, and how it can change the way business works. ISBN: 9781781255339. Cond./Kwaliteit: Goed.
Keywords: 9781781255339
Price: EUR 8.00 = appr. US$ 8.69 Seller: De Slegte
- Book number: 2004159
- Book number: 2004159
See more books from our catalog: Management & Economie